A GREAT TREASURE Imagine you are entrusted with a great treasure. A stunning painting. A perfect aria. A pristine waterfall. The word of God. You want to protect the treasure, so you wrap it in ritual and reverence. You put it in a room that is only open to the public during working hours. In

EMPATHETIC EVANGELISTS At its heart, building relevance is about living in the creative tension between evangelizing the things you care about and listening with interest to what others care about. It’s about radiating the inside out, and inviting the outside in. No one does this better than religious organizations. While art institutions and government agencies

TRANSFORMATIVE RELEVANCE What happens when you discover that becoming relevant to a community of interest requires profound institutional change? At that point, you have a decision to make about your willingness to restructure your room for this community. Transformative relevance work is intense. It takes time. It requires all parties to commit. Institutional leaders have

MEASURING RELEVANCE Doron’s story raises a common question about relevance: how do you measure it? If the heart of relevance is people unlocking meaning for themselves, how do you identify the moment when the key slides into the lock successfully? How do you measure something so personal and idiosyncratic? This question is especially complicated when

PART EX-CON, PART FARMER, PART QUEEN Each spring, Doron Comerchero walks into Pajaro Valley High School. The farmer-turned-activist is ready to sell struggling teenagers on something they may want in their hearts but don’t know how to access: a ticket to a meaningful life. Doron runs a youth development program called FoodWhat in Santa Cruz